Sometimes a publication or movie, or a work of literature, art, or music has a plural noun or pronoun in the title. This makes it seem like you should use a plural verb, but if you're talking about only one work, use a singular verb.
The New York Timeshas been around since 1851. The Hunger Gamesis my favorite book.
The song Jingle Bellswas written in 1850.
Irisesis a famous painting by Vincent van Gogh.
Don't let words like games and bells confuse you. Each of the sentences above talks about only one publication, book, song, or painting, so use a singular verb.
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